Our founder Ben Ouattara wrote for eCommerce Tech on what shopping through ChatGPT means for fixed pricing, and how stores can protect margin this Black Friday.
On 5 November, eCommerce Tech published a guest article by our founder, Ben Ouattara: “When the shopper is an AI assistant, what happens to your price?”
More shoppers now ask AI assistants like ChatGPT to find products for them. To an assistant, a fixed price is mostly a number to compare, and a sitewide discount quickly becomes the price everyone expects.
The article looks at what that means for stores heading into Black Friday, and how to treat price as a range you control on some products: a list price, a floor based on margin, and clear rules for when it moves.
It closes with five practical checks any Shopify or WooCommerce store can make before peak season.